When you think of the word Homegrown, what does it mean to you? For starters, it is far more than just a word. It is a sentiment, a feeling, an intention. At Dairy Group, our focus on promoting the homegrown nature of farming marks our intention to personalise the farming process. Our farmers, the producers, the employees, and everyone else that is hard at work supplying milk to the nation are so much more than just cogs in a machine. They are the heart and soul of dairy.
We want to know not only about the dairy that is being produced, but we also want to pay tribute to the people making it happen. Our Homegrown series focuses on the hard work and dedication of the dairy farmers in South Africa. When we share our narratives, we break the boundaries of consumerism that bind us so tightly. Instead, we can begin to form communities and work towards building a better and brighter future for our country.
Dairy Group’s Homegrown series has made a point of traveling across country to bring people the stories of provenance, caring, commitment, and passion. Our farmers are the architects of the dairy industry and we want to acknowledge and celebrate them. Our Homegrown Heroes have milk in their veins!