Dairy Group’s strikingly bold logo and visual language tells a story. It is a story of earth’s origination and man’s production. For us, resources (origination) and production (value) are equally important and we oscillate between these two ecosystems, every day in our business lives.

The green colour represents all of earth’s living beings, including its resources such as air, water, soil, minerals, fuels, plants and animals. It is our privilege and mandate to grow, sustain and care for these resources.

How do we do it? These are our values:

• We are a farmer-centric organisation.
• We strive to find maximum benefits for all our stakeholders and employees.
• Consumer health is top-of-mind when we develop our products.
• We maintain excellent environmental standards.
• We aim to reduce our carbon footprint with every initiative we take.
• Supporting emerging black-owned farmers is central to our future growth plans.
• We care deeply for the health of our animals.
• We care deeply for the livelihoods of our communities.
• We promote and endorse an inclusive culture at work by respecting diversity.

The deep blue colour represents human innovation, including manufacturing, economics and technological advancement. We are South Africa’s largest UHT supplier, aiming to expand our footprint into Africa.

Our focus areas are:

• To advance leadership in the procurement of raw milk in South Africa.
• To become the leading UHT supplier to consumers in Africa.
• To further an optimised value chain for our members’ raw milk produce.
• To manage our logistics processes effectively and efficiently.
• To expand our highly nutritional UHT and other dairy products.
• To endorse the latest technology on our producers’ farms.
• To maintain and grow strong relationships with the retail industry.
• To participate meaningfully in dairy industry groups.
• To comply with food safety and quality legislation.