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Dairy Group’s Launch Events

March 30, 2021

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In celebration of Dairy Group’s formation, lively launch events were held during November 2020 at all of the new company’s offices and factories.

 

There was laughter, food, music, beautifully branded corporate gifts and the obligatory speeches. There were also fresh acquaintances made, partnerships shaped, and intentions set to work diligently together in the cultivation of a world-class dairy industry.

 

In his address, Drikus Lubbe (CEO) mentioned that Dairy Group is now 100 percent farmer-owned and it is up to each one to work together to make it flourish. To illustrate this, he referred to the inspirational Inch-speech Al Pacino made in the football movie, Any Given Sunday.

 

He said that in football, as in the game of life, the margin for error is so small – one half step too late or one too early and you don’t quite make it. One half second too slow or one too fast and you don’t quite catch it. The inches we need are everywhere around us.

 

At Dairy Group we will fight for that inch, because we know that if we add all of those inches together, Dairy Group will prosper as a united dairy team.

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