Who is Milk SA?
Milk SA was founded in 2002 to promote healthy dairy consumption in South Africa. Established by the South African Milk Organisation, the National Milk Distributors’ Association, and the Milk Producers’ Organisation, Milk SA is intended to serve as an instrument for all members of the dairy industry. The organisation aims to serve the common interests of the primary and secondary dairy sectors by addressing strategic, economic and agricultural elements of dairy production, distribution and consumption.
Milk SA’s mission is to promote the image and healthy consumption of dairy products among consumers and broader populations in our country.
Milk SA’s objectives include:
- Empowerment: Uplifting and empowering disadvantaged individuals and groups through improving knowledge and skills.
- Industry Information: Collecting, processing, evaluating, and distributing industry information to key players, consumers and the general population to educate and inform people about the dairy industry.
- Dairy Consumer Education: Promoting awareness about health and the nutritional advantages of milk and other dairy products.
- Research and Development: Providing technical information to milk producers and processors.
- Co-operation with Role Players: Constructing cohesive relationships between role-players in the dairy industry.
- SA Trade Dispensation: Taking action to promote the development of the South African dairy industry.
- Quality Improvement: Improving the quality of milk and other dairy products in South Africa.
Educating about dairy at schools and clinics
The Consumer Education Project (CEP) of Milk SA passionately contributes to education at South African schools and clinics to ensure that our youth and health promoters are informed about the contribution of dairy as part of a healthy diet. The information developed by the CEP of Milk SA gives the reader evidence-based information on dairy’s role in health and nutrition. More information is available on the www.rediscoverdairy.co.za website.
As part of its school programme, CEP offers guides and fact sheets to equip teachers and parents with accurate information about where milk comes from, how dairy products are made and the role of dairy in a healthy, balanced diet. There are also engaging activity sheets for learners to bring lessons close to home. All the material is aligned with Curriculum Assessment Policy Statements (CAPS) requirements and guidelines set out by the Department of Basic Education. The material is available in English and Afrikaans and can be downloaded from www.dairykids.co.za.
The school education programme is aimed at Grades 1 to 7:
- ‘From farm to fridge’: Grades R to 3
- ‘A guide to healthy eating’: Grades 5 and 6 (the curriculum does not include dairy in Grade 4)
Each phase is dealt with through a teacher’s guide, class posters, a fact sheet and engaging worksheets on each topic.
All posters and worksheets are available in English and Afrikaans. The school education programme and learning material are available on the website www.dairykids.co.za.
In support of this initiative, the CEP of Milk SA participates annually in World School Milk Day, the last Wednesday of September, to educate and inform children about milk, maas, yoghurt and cheese as dairy staples.